Celebrating Indian Aesthetics
Celebrating Indian Aesthetics
Identity Design for Dukki Tikki
Identity Design for Dukki Tikki
About
About
About
Dukki Tikki is a lifestyle brand that specializes in handcrafted accessories designed with comfort, care, and character. Dukki Tikki loves giving new life to discarded fabric scraps through upcycling, they also create using fresh materials with the same attention to detail and purpose. Every product is made mindfully, keeping sustainability in focus and emotion at the heart. Every piece is personal, heartfelt, and tells a story of craft and connection.
Dukki Tikki is a lifestyle brand that specializes in handcrafted accessories designed with comfort, care, and character. Dukki Tikki loves giving new life to discarded fabric scraps through upcycling, they also create using fresh materials with the same attention to detail and purpose. Every product is made mindfully, keeping sustainability in focus and emotion at the heart. Every piece is personal, heartfelt, and tells a story of craft and connection.
Card Diamonds Reimagined in Indian Colour
Card Diamonds Reimagined in Indian Colour
Card Diamonds Reimagined in Indian Colour
Inspired from card games and vibrant Indian aesthetics
Inspired from card games and vibrant Indian aesthetics
Inspired from card games and vibrant Indian aesthetics
The visual identity of Dukki Tikki is shaped by a heartfelt blend of Indian cultural richness and the playful spirit of traditional card games. The name Dukki Tikki, referring to the numbers 2 and 3—carries a personal connection to the brand and its founder, grounding the identity in story and meaning. Rooted in familiar motifs yet expressed with warmth, the system weaves colour, form, and emotion into a distinctly Indian expression. The thick strokes and gentle wave of the wordmark draw inspiration from the lively letterforms seen on Indian streets, adding an authentic, everyday charm to the brand’s visual voice.
The visual identity of Dukki Tikki is shaped by a heartfelt blend of Indian cultural richness and the playful spirit of traditional card games. The name Dukki Tikki, referring to the numbers 2 and 3—carries a personal connection to the brand and its founder, grounding the identity in story and meaning. Rooted in familiar motifs yet expressed with warmth, the system weaves colour, form, and emotion into a distinctly Indian expression. The thick strokes and gentle wave of the wordmark draw inspiration from the lively letterforms seen on Indian streets, adding an authentic, everyday charm to the brand’s visual voice.
Heartmade | Expressive | Rooted
Heartmade | Expressive | Rooted
Tone of Voice: Personal
Tone of Voice: Personal
Dukki Tukki speaks like a friend who knows your taste, your quirks, and your love for things that feel truly yours. Every word feels warm, human, and made for you, never distant or mechanical. Dukki Tikki want audience to feel like each piece carries a conversation, a smile, and a little piece of their own story.
Dukki Tukki speaks like a friend who knows your taste, your quirks, and your love for things that feel truly yours. Every word feels warm, human, and made for you, never distant or mechanical. Dukki Tikki want audience to feel like each piece carries a conversation, a smile, and a little piece of their own story.
nadakkal bhadran
Copyright © nadakkal bhadran, 2025
nadakkal bhadran
Copyright © nadakkal bhadran, 2025