The visual identity of Dukki Tikki is shaped by a heartfelt blend of Indian cultural richness and the playful spirit of traditional card games. The name Dukki Tikki, referring to the numbers 2 and 3—carries a personal connection to the brand and its founder, grounding the identity in story and meaning. Rooted in familiar motifs yet expressed with warmth, the system weaves colour, form, and emotion into a distinctly Indian expression. The thick strokes and gentle wave of the wordmark draw inspiration from the lively letterforms seen on Indian streets, adding an authentic, everyday charm to the brand’s visual voice.