The color system of Umri draws deep inspiration from the rich, earthy tones of terracotta observed after the burning process, as well as the vibrant and authentic visuals of the village environment. The primary brand color was meticulously crafted to ensure a strong and recognizable presence across both offline and online media, providing a cohesive identity that stands out in diverse contexts. To complement this primary hue, an expanded palette of lively secondary colors was developed—these vibrant shades enable contextual flexibility, allowing for creative play and seamless communication across Umri’s varied offerings, including dynamic gradients and adaptable brand materials.